Essential Apothecary Alchemist | Brand Inspiration
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Cultivating The Craft Of Artful Living

JK Creative is a multi-disciplinary design studio specializing in small business and marketing strategy, brand identity, graphic design and custom artwork.

We’re moved to take part in the human condition of making things. Whether it’s functional or beautiful, our life is filled with the tools we make. It’s the beauty in life that helps negate the ugly. Helps bring us back to balance.

We are given human life to engage with one another, to think big thoughts, to question our existence, to learn and grow from every experience, to use our hands to form something new, to recycle materials that come from earth into objects that have more life. To create. What we create and what we collect tells our story. A beautiful narrative.

We're here to help you tell your story, and to craft a life of artful living.

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Designer and founder Jessie Kaye Poole Hi! It's me

Designer Jessie Kaye

Born somewhere between a tumbleweed and a sage brush, Jessie has the country roots you can’t take out of a city girl. She’s spent a lifetime in the creative pursuit of telling story and defining place through art, design, objects, food & drink. 

With over 20 years of design and retail experience, running other people’s stores was the hobby that got her through school (twice).

"I was very lucky to work for passionate people that knew how to delegate and recognized talent when they had it. But the entrepreneurial spirit runs deep."

As a child she would keep herself busy creating catalogs of clothing she designed and mailing them to her parent’s friends. In 2013, along with her mother and business partner Kate Poole, she opened her first brick and mortar, (E. Smith Mercantile) while doing freelance graphic, branding and packaging design.

JK Creative brings a lifetime of making things together under one roof. Currently finding inspiration in those things handmade where you can feel the time that created it while it’s in your hands, giving purpose to marketing beyond selling a thing – telling it’s true story, attracting the people that need it/want it/champion it, and investing in home.

Community
In supporting each other, we open ourselves up to a greater understanding of ourselves and the universe at large. Creating a cycle of giving that supports the tribe of artist and maker.
Handmade
We've always been drawn to objects. Giving a platform that supports those things made by humans and not machines.
Human First
Crafting an environment where every person feels valued, supported, and encouraged. Embracing a culture of empathy and compassion. Accepting and honoring that humans have differences.
Sustainability
A commitment to leave things in better shape than when we found them. Prioritizing people, products and procedures that protect our earth home.

Tomorrow you’ll see what you’ve broken and torn
tonight, thrashing in the dark. Inside you
there’s an artist you don’t know about.
He’s not interested in how things look different in moonlight.

If you are here unfaithfully with us,
you’re causing terrible damage.
If you’ve opened your loving to God’s love,
you’re helping people you don’t know
and have never seen.

-Rumi, excerpt from Say Yes Quickly